FED General Dealer (Pty) Ltd

Fast Easy Direct

Wholesale supply from Midrand for retailers and businesses that need stock without the runaround. One call. The products you need. Direct to you.

Talk to us View products Log in to order

Fast

Orders and stock that move when your floor needs them.

Easy

One supplier across grocery, protein, PPE, and more.

Direct

Speak to Jean-dré or Carlo. No call centre, no maze.

Jean-dré · Carlo

About

A general dealer that covers the floor.

FED General Dealer supplies shops and businesses with the lines they sell every day — from chicken, frozen, and paper to Da Vinci, Origin Organics, groceries, and workplace gear.

We operate from Sagewood Manor in Midrand. If you need a regular wholesale partner, or a rep who can take the order on site, that is the service.

Products

What we supply.

Search a product, open a category for indicative prices, or download the current list. This site is browse-only. If FED has opened your account, log in to order.

Download price list PDF with pictures, packs, and live sell prices. Confirm with Jean-dré or Carlo before you order.